Launching an online casino will multiply your revenue generation in no time. However, marketing it to your existing live casino customers along with a set of new target audience will require brainstorming and planning. Learn how, below.
Transitioning casino enthusiasts from land-based, live casinos to online ones is not as difficult as you would imagine. With proper online casino marketing strategies and live casino promotions, you can easily divert the live traffic towards your newly opened online casino in no time. All you need is to show them the benefits of an online casino, and provide them with an experience that they’ll thoroughly enjoy.
Below we’ve developed a step-by-step actionable guide to help you kickstart your online casino business successfully and soar through the competition.
Understand Your Target Audience
The success of any online gambling marketing endeavor depends on how well it resonates with the target audience. Hence, the first step towards converting live casino players into online casino users will be to understand their behavior and demographics, and customize the strategies accordingly.
- Study In-Casino Player Demographics
Start by analyzing the player demographics of the live casino. Look into key data such as age, gender, average spending habit, frequency of visit, etc. This data will help you understand which players are more likely to convert, and develop targeted marketing campaigns and live casino promotion strategies for them.
- Segment Customers Based On Behavior & Preferences
You can also segment players based on their playing patterns and game preferences, such as:
- Regular players vs. casual players
- Slot game lovers vs. poker players
- Heavy spenders vs. cautious players, etc.
This data will also help you develop highly effective and targeted online casino marketing pitches for players which will be highly relevant and enticing for them.
- Identify Tech Savvy Players & Pitch To Them
You should also study your audience data to identify which players are more tech savvy, since not all players will prefer going online for enjoying casino activities. Correctly recognizing them and spending your resources on them will increase your rate of success and prevent waste of resources.
Highlight The Benefits Of Online Casinos
In the next step, you should put all your efforts into educating and informing your audience about the benefits of online casinos over brick-and-mortar, live ones. Here are a few points that you should highlight:
- 24×7 Accessibility
Unlike physical casinos that only operate during certain official working hours, online casinos are always open. Players can enjoy a quick game of poker or dice on their lunch break, during their commute to the office, or sitting at a restaurant, waiting for their meals to arrive. So, online casino means anytime and anywhere gaming, simple!
- Variety Of Games
Live casinos, no matter how gigantic they are, have space limitations, and so, it’s just not possible to offer beyond a certain number of casino activities or games. Online casinos, on the other hand, have no such limitations, and can offer players hundreds, even thousands of different gaming options.
- Bonuses & Rewards
One of the main attractions of online casinos is the bonus and rewards system, which is rare in case of physical casinos. Online casinos frequently offer cashback, bonus offers, power-ups, free spins, etc. as bonuses or promotional offers. Leveraging these offers prove to be highly beneficial and rewarding for players.
- Personalized Experience
Online casinos can also provide users with a more personalized and satisfying experience, which is just not possible in case of land-based casinos. Online casinos track and analyze player behavior and then provide personalized suggestions with the help of data analytics. This enhances player satisfaction level significantly.
- Integrated Payment Options
Another advantage of online casino is its safe, secure, and diverse payment options. A reputed online casino allows you to pay with both fiat and cryptocurrency, and includes multiple payment gateways such as PayPal, Skrill, Neteller, and more, which players find highly convenient.
- Engaging Gamification Features
Online casinos also apply many engaging gamification features to further enhance the appeal of the platform. For example, daily challenges, leaderboards, tournaments, spin-the-wheel, weekly/daily login bonus, are all parts of the gamification process that excites the players and compel them to play and engage more.
Develop & Run Effective Marketing Strategies
Now it’s time to actively run a number of effective online gambling marketing strategies that will help you reach out to and onboard more players. Below we have suggested some tried-and-tested techniques that work well for online casinos.
- Search Engine Optimization
SEO or search engine optimization is one of the most effective strategies of organic marketing. In order to use SEO effectively to convert live casino players into online casinos, first research about their online activities, queries, pain points, etc., and then identify related keywords and search intent behind them. Using this data, generate helpful blogs and articles that players will find helpful and engaging, and will naturally feel interested into trying online casinos.
- PPC Ads
Running paid ad campaigns like PPC ads on search engines is another effective way of boosting the player onboarding rates. Run targeted ads specifically aimed at players in your live casino’s geographic area or past visitors. PPC ads generate fast and instant results for online casinos.
- Social Media Campaigns
Of course, no digital marketing campaign today is complete without social media marketing. So, start by selecting a few social media platforms which your target audience are most likely to engage with. For casino users, targeting facebook, tiktok, and Instagram will be effective. Build a strong social media presence and post regularly, engage with followers, provide helpful resources, and build a community to convert your social media followers into online casino players.
- Influencer Collaboration
Collaborating with influencers closely related to your niche increases the chances of success for your social media campaigns and overall online casino marketing plans. Select the right influencers, ask them to develop demonstrated videos and other content related to your online casinos, such as gameplays, walkthroughs, or jackpot wins. This helps you build social proof, and word-of-mouth marketing has a wider success rate.
- Referral Programs
Another way to attract more players to your online casino is by using your existing player base. Offer them with lucrative rewards when players refer your online casino to others. Introduce better rewards for more numbers of successful referrals so that players feel encouraged to refer it to others.
Provide Users With An Unforgettable Experience
Of course, your live casino promotion campaigns will fall flat if you fail to provide users with a satisfying and fulfilling casino gaming experience. So, don’t forget to work towards improving the player experience and retain the onboarded players for a long time.
Below are some effective ways to improve player experience.
- Easy Registration Process
A smooth, easy, and fast registration process is the first step towards building trust and providing convenience to online users. Lengthy and complicated forms will cause drop-offs. so, simplify the onboarding process with one-click or social sign in.
Multiple Payment Options Monetary transactions are a big part of casino gaming online. So, provide the best experience in this area. Include robust security measures to keep players safe from financial threats. Also provide multiple payment options including bank transfire, wire, netbanking, and cryptocurrency payments.
- Community Engagement
Provide a sense of community in your online casino with features like live dealer games, private game lounges, in-game player chat features etc. The purpose of these features is to nurture communication and collaboration between players, which is one of the most attractive aspects of casino life.
- Personalized Experience
Also focus on personalizing the experience for players. this will involve using player data and tailoring game recommendations, rewards and promotions, online gambling marketing messages and more. Showing players that you understand their choices and preferences and providing them with such tailored experiences will score big.
- 24×7 Customer Support
Another part of providing the best experience for players is setting up a 24×7 customer support team. You can integrate an AI powered chatbot who can solve minor player issues, and escalate them to human representatives in case of more serious problems.
Key Takeaways:
- In order to market your online casino to live casino customers, and convert them into online players, you should first understand the player demographics, and find out which segments of players will be interested in online casinos.
- Identifying the correct audience segment and pitching to them with personalized messages will help increase your success rate.
- You can start by highlighting and educating your target audience about the benefits of online casino gaming over live casinos, and how it can provide an even better experience.
- In the next steps, you can embrace several marketing strategies to effectively promote your online casino and onboard new players.
- You must also look after the player experience and provide them with the best one if you are opting for long-term success.
Online casinos mirror the games and activities of traditional brick-and-mortar casinos, but they operate entirely online, allowing players to participate anytime and anywhere via a dedicated platform or website. Tech-savvy players who enjoy exploring a variety of new gambling activities and are comfortable with online interactions are most likely to transition from live to online casinos. If you’re looking to establish an online casino in the US, TRUEiGTECH offers comprehensive support, including compliance, platform development, licensing, and game API integration. With over 10 years of market experience, TrueiGTECH’s online casino solutions stand out for their innovation and reliability. Backed by a team of certified developers and skilled designers, TrueiGTECH not only delivers top-tier casino platforms but also provides ongoing post-launch maintenance and updates to ensure a seamless and engaging player experience.
