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Fund Frontier Technologies > Blog > Market > Why Some Companies Thrive Digitally, While Others Struggle: It's Simpler Than You Think.
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Why Some Companies Thrive Digitally, While Others Struggle: It's Simpler Than You Think.

Sam Hubbert
Last updated: May 21, 2025 2:47 pm
Sam Hubbert
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7 Min Read
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Why Some Companies Thrive Digitally, While Others Struggle: It's Simpler Than You Think.
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Ever notice how some businesses just get digital? They roll out new tech smoothly, shrug off cyber scares, and somehow make their data work wonders. Meanwhile, others, even with big investments, seem stuck in a loop of IT headaches, delayed projects, and that frustrating feeling that their tech just isn’t pulling its weight.

What’s the secret? Is it magic? More money? A crystal ball?

The surprising truth is, it’s often much simpler, and more in your hands, than you might think. It’s not about the fancy gadgets you buy, but how you steer and manage all that technology.

The Unseen Friction: Why Digital Dreams Crumble

Many companies jump into digital projects with excitement, buying all the latest tools. But without a clear plan or someone in charge, that excitement can quickly turn into a mess. You often see:

  • Departments doing their own thing: Different teams picking their own tech, which means data gets stuck, systems overlap, and things just don’t connect.
  • Always putting out fires: Instead of building strong systems, IT teams are constantly fixing urgent problems. Cyber attacks become a regular worry, and new ideas get pushed aside for emergencies.
  • Wasted money: Spending big on tech that doesn’t actually help the business grow, leading to overspending and little to show for it.
  • Business and Tech not talking: The big goals from the top don’t quite make it down to what the tech teams are actually doing, causing a lot of frustration.

When these problems pile up, your tech stops helping and starts hurting. Your digital ambitions don’t just slow down; they can actually make it harder to compete.

The Quiet Revolution: Embracing IT Governance

The companies that truly shine digitally have quietly figured out a key practice: IT Governance. This isn’t about looking over your tech team’s shoulder. It’s about setting up clear ways to make decisions, assign responsibilities, and guide your tech so it always helps your business, handles risks well, and fits with your main goals.

Imagine it like a skilled coach for your entire tech team. Each player (your tech, data, people, and processes) is strong alone, but without a coach, it’s just a bunch of individual efforts. With good IT governance, everyone works together smoothly, leading to real digital wins.

This is exactly why a well-known guide like COBIT Training  is so important.

COBIT: Your Strategic Compass in the Digital Wild

The COBIT Framework acts like your trusty map for Governance of Enterprise IT. Created by ISACA, it gives you a clear, step-by-step way to handle and guide your tech. It makes sure your IT spending isn’t just sitting there, but actually helps your company reach its goals. It helps you figure out: Is our tech really helping us? Are we handling tech risks well? Is our tech pushing us towards our big plans?

Now, you might have heard of COBIT 2019, which has some newer ideas. But the basic rules and ideas from COBIT 5 are still super important. They’re the best place to start if you want to truly understand how IT governance works. Think of it like learning your ABCs before you write a book – these basic pieces are vital for putting COBIT Implementation into action later. Getting good at COBIT 5 gives you a lasting understanding of how to make your tech work hand-in-hand with your business, handle any dangers, and use your resources smartly. It gets you ready for whatever tech challenges come next.

The Ripple Effect: How COBIT Transforms Your Business

When you use COBIT’s ideas, good things start happening all over your company:

  • Projects actually get done: With clear guidance, your tech projects are more likely to finish on time, within budget, and actually give your business what it needs.
  • Safer from attacks: Putting COBIT into practice means you’re better at spotting and handling dangers, making your tech systems much safer. You can work with more peace of mind.
  • Making the most of what you have: Using your tech staff and tools wisely means less waste and more energy for new ideas that really help you grow.
  • Teams working together: When business and tech teams understand each other better, they talk more openly, share ideas, and work towards the same digital goals.
  • Easier with rules: Dealing with all the industry rules and laws becomes simpler when your tech systems are set up with good governance in mind.

Basically, COBIT helps change your IT department from a headache into a powerful helper that consistently brings good results for your business.

Ready to Shift from Struggling to Thriving?

The path to digital success isn’t about grabbing every new piece of tech. It’s about building a strong base of governance that makes sure your tech serves your big picture. If you’re tired of just reacting to tech problems and want to truly guide your company’s digital future, then really understanding IT governance is your biggest strength.

To get this vital knowledge and learn how to put good IT governance into practice, think about getting some proper COBIT Training. The COBIT 5 Foundation Certification Training is a fantastic place to begin. It’s a full COBIT Course that gives you the basics for leading your tech efforts smartly. Whether you’re looking for an in-depth COBIT Boot Camp or something more flexible, getting your COBIT Certification shows you’re serious about being great at Governance of Enterprise IT.

Don’t just handle your tech; truly get it. Explore Sprintzeal’s COBIT training offerings today and see how much more your company can achieve digitally.

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